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We are driving the digital transformation of AML risk management in the gaming industry. Our AML technology is performing better than expected – driving both efficiency and increased detection of suspicious activity to our clients.
In 2024, the gaming industry was battered by AML enforcement actions and turned to Kinectify for support. We are proud of quickly becoming the AML standard for the gaming industry.
Anti-Money Laundering (AML) Program
Kinectify now serves a wide-ranging collection of clients across the US and Canada, including over 40% of the casino properties on the Las Vegas strip, and one of the largest tribal nations in the United States.
Product Development
Kinectify achieved over 25 major software deployments in 2024. This included deploying fully-populated suspicious activity reporting (SARs); player behavior trends, analytics, and alerts; watchlist screening and adverse media monitoring; and software developer kits (SDKs) to simplify new client onboarding.
We also onboarded some of the largest gaming brands in the US, getting them settled into our software and ingesting and analyzing billions of data points and transactions from these clients.
Technological Alliances
Our alliance with Microsoft deepened this year with Tim Clark joining our board of directors. We were also one of the first SaaS companies on Microsoft Fabric, a new analytical backend that supports the latest technology being rolled out by Microsoft and OpenAI. This will support the next generation of AML features we develop, including natural language queries for reporting, machine learning, data analytics, and more.
Our partnerships with modern data providers are also delivering unique value. Kinectify’s new watchlist and adverse media service, powered by Quantifind, is especially popular with clients and is driving over 90% more accuracy through its sophisticated matching engine.
Industry Support
In 2024, our industry support deepened. Our financial backers include some of the leading suppliers in the gaming industry and a wide swath of gaming industry executives. We have invested over $15 million in our technology product to date and stand as the unparalleled AML technology supplier in the industry.
We also have current and emerging alliances across the industry, and are being asked to serve on board positions to help facilitate better AML governance in the industry. Many organizations and professional groups in the gaming industry are turning to Kinectify to collaborate on AML professional services and establish best practices for the future.
The Future.. 2025 and beyond
The future is bright for AML in our industry. Technological advancements will continue to increase labor productivity, accuracy, detection, and automation across many aspects of AML tasks.
We are also seeing the adoption of managed services in the gaming industry as a means to maximize quality and efficiency. We will likely see this trend continue to mature, similar to other industries such as banking, which has realized immense value from managed service models for AML.
In early 2025, we will unveil a new jurisdictional approach to AML risk management that will likely form the future of AML compliance globally. As jurisdictions grapple with AML challenges, creating AML ecosystems where data can be analyzed and monitored in near real-time across a jurisdiction will strengthen risk management capabilities and collaboration between regulators and operators.
We are excited by the innovation in our industry, the new markets opening up globally, and the advancements in modern technology. We will continue to be the most advanced tooling to the industry for AML risk management so you can do what you do best – entertain your players and grow your service offerings.
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